Current:Home > FinanceUnsold Yeezys collect dust as Adidas lags on a plan to repurpose them-VaTradeCoin
Unsold Yeezys collect dust as Adidas lags on a plan to repurpose them
View Date:2025-01-08 15:58:46
More than six months after Adidas cut ties with Ye, formerly known as Kanye West, the sportswear giant has been slow to release a plan on how it will repurpose the piles of unsold Yeezy merchandise — fueling frustrations among investors.
"We are working on different options," Adidas CEO Bjorn Gulden said in an investor's call on Friday. "The decisions are getting closer and closer."
Earlier this week, a group of investors filed a class-action lawsuit against Adidas, accusing the company of knowing about Ye's problematic behavior years before ending the collaboration. Adidas denies the allegations.
Adidas terminated its partnership with Ye back in October after the rapper made antisemitic comments. The company stopped its production of Yeezy products as well as payments to Ye and his companies.
In February, Adidas estimated that the decision to not sell the existing merchandise will cut the company's full-year revenue by 1.2 billion euros (about $1.28 billion) and its operating profit by 500 million euros ($533 million) this year.
The loss may be even steeper if the company does not figure out how to repurpose the already-made Yeezy products.
For months, investors have been waiting for Adidas to decide how it will offset the losses.
In an investor's call in March, Gulden said he received hundreds of business proposals, but it was important to tread carefully given the tarnished reputation that the product is associated with.
"I probably got 500 different business proposals from people who would like to buy the inventory. But again, that will not necessarily be the right thing to do, so a very difficult, sensitive situation," he said.
On Friday, Gulden told investors that "there are three, four scenarios that are now building" and the company has been in talks with "interesting parties many times."
He added that a repurpose plan could be approved in the "mid-term in the future."
veryGood! (925)
Related
- Mega Millions winning numbers for November 8 drawing: Jackpot rises to $361 million
- Croatia’s defense minister is badly injured in a car crash in which 1 person died
- One year after liberation, Ukrainians in Kherson hold on to hope amid constant shelling
- Government ministers in Pacific nation of Vanuatu call for parliament’s dissolution, media says
- Inflation ticked up in October, CPI report shows. What happens next with interest rates?
- Are banks open today or on Veterans Day? Is the post office closed? Here's what to know.
- Peoria Book Rack is a true book lovers hub in Illinois: Here are the books they recommend
- The alleged theft at the heart of ChatGPT
- Minnesota county to pay $3.4M to end lawsuit over detainee’s death
- 4 wounded in shooting at Missouri shopping mall near Kansas City; 3 suspects in custody
Ranking
- Biden, Harris participate in Veterans Day ceremony | The Excerpt
- Judge in Trump documents case declines to delay trial for now
- What makes Mongolia the world's most 'socially connected' place? Maybe it's #yurtlife
- Dozens of Chinese ships chase Philippine vessels as US renews warning it will defend its treaty ally
- Tropical Storm Sara threatens to bring flash floods and mudslides to Central America
- U.S. veterans use art to help female Afghan soldiers who fled their country process their pain
- NFL MVP surprise? Tyreek Hill could pull unique feat – but don't count on him outracing QBs
- One year after liberation, Ukrainians in Kherson hold on to hope amid constant shelling
Recommendation
-
Democrat Cleo Fields wins re-drawn Louisiana congressional district, flipping red seat blue
-
Mitch McConnell, standing apart in a changing GOP, digs in on his decades-long push against Russia
-
Suspected Islamic extremists holding about 30 ethnic Dogon men hostage after bus raid, leader says
-
Gregory Yetman, wanted in connection with U.S. Capitol assault, turns himself in to authorities in New Jersey, FBI says
-
MVSU football player killed, driver injured in crash after police chase
-
Walmart's Early Black Friday Deals Almost Seem Too Good To Be True
-
Bengals WR Tee Higgins out, WR Ja'Marr Chase questionable for Sunday's game vs. Texans
-
Australian Mom Dies After Taking Ozempic to Lose Weight for Daughter's Wedding